Power of the Web: From a Seller's Perspective

Power of the Web: From a Seller's Perspective

The Internet is the fastest-growing venue for consumers to learn and gain information about the real estate industry, and the tech-savvy Generation X and Yers are leading the 80% of buyers who use the Internet to search for homes. With such a high percentage of the market surfing the Web for a new home, we at Real Living know the importance of putting our listings online. We use a 360° marketing plan that incorporates traditional marketing — direct mail, fliers, yard signs, etc. — and digital marketing, which is composed of online, inventory and permission-based e-mail marketing.

Online Marketing
In order to provide maximum exposure for our clients' listings, we utilize a variety of digital marketing tools, including virtual tours from FloorPlanOnline, CirclePix and VHT; video podcasts from MLPodcast™; blog site service from Real Estate Blogsites™; and Real Living Stories®, which are property, agent and community videos produced by TurnHere.

Inventory Marketing
With 78% of buyers starting their home search via search engines, it's critical that a listing appears on the first few pages of the results. Thanks to our innovative search engine optimization strategies, our listings appear on Google, Yahoo! and MSN search results, making them easily accessible for potential homebuyers.

E-Mail Marketing
I know how important it is to stay connected with my network of clients, family and friends. Real Living offers me monthly e-newsletters and e-cards available for almost any occasion. A friendly holiday wish accompanying a home listing is a great way to attract more potential buyers to my clients' homes.

With the emergence of the Internet, podcasting and even wireless mobile Internet, the sky is the limit as to how many potential buyers can view a home online. We at Real Living understand the importance of the Internet in the home-selling process and are always looking for more innovative ways to get exposure for our listings.

For more information or for additional real estate advice, contact me today or visited @ www.OhioRealLiving.com